As we continue to have a stronger presence in the affiliate marketing community, who we are is becoming equally important as what we can do. When affiliates and advertisers are looking for a network to partner with, they’re looking for one with a competitive advantage. Typically the network that can make them the most money, but also one they can trust to make the most of their money.
One way we have found to gain that trust effectively is through our brand identity and culture. A company should know who they are and what they stand for before going after new clientele. And after focusing down on who we are over the past six years, we decided it was time to produce an anthem to rally around as we continue to grow.
We decided to go with Soapoint, a local denver graphic printing shop to produce and install the signage. They did a fantastic job and finished the installation within a half hour. If we have any further needs for interior signage in the future, you can bet we’ll be going with these guys again.