It’s 2013 and being an entrepreneur is easier said than done. Sure, we have Facebook to spread the word, Twitter to micro-blog, Linkedin to find talent, and Google+ to stash away for apocalyptic times. But truth be told, the majority of businesses aren’t using these marketing channels to their full potential. Entrepreneurs are under the impression they have to come up with a new product or service that will change the way people live their daily lives. Like making it big in the music industry, a lot of people have to like you. Actually, tons of people have to absolutely love you. We all desire to be the next Zuckerberg, Gates, Jobs, but there are other ways to facilitate a successful livelihood.

One of the fastest growing forms of entrepreneurship today is affiliate marketing. Working remotely and automated incomes ever cross your mind? Tips and Tricks HQ defines affiliate marketing as a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. We know it can be tough to understand at first, so we illustrated the affiliate marketing ecosystem followed by a few simple definitions in attempt to cut back on that confusion.

affiliate ecosystem

Affiliate Marketing is a marketing practice connecting those who want internet traffic with those that can generate internet traffic.

Affiliates

Those that can generate internet traffic.

Advertisers

Those who want internet traffic.

Networks

Organizations that facilitate the relationship between affiliates and advertisers.

Interesting business model, right? Affiliate marketing has a unique history as well. Amazon.com has claimed to start the first official affiliate marketing program, but even back in the 90s, there were affiliates using poular websites to generate sales in a number of industries. Through the 2000s, affiliate marketing picked up a lot of attention and has since been evolving right along with technology and the shift to mobile. As affiliate marketing becomes more and more prevalent, we anticipate to see more mobile and local offers. We will be exploring the history and future of affiliate marketing more in depth soon, so stay tuned!

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