Fraud Part 1 of 2: Getting Educated

With technology progressing and new ways to trick the system being discovered everyday, fraud is a hurdle we have to keep on jumping over. It’s oftentimes a topic of discussion here and since we have a fair amount of experience with it, we wanted to take a couple...

Who Does Affiliate Marketing?

Probably not your local pizza shop owners, but those who run an online retail store (advertiser) or popular blog (publisher) either do or should. Affiliate marketers don’t have to be business owners, that’s the beauty of it. No overhead costs, no inventory, and...

What is Affiliate Marketing and Where is it Going?

It’s 2013 and being an entrepreneur is easier said than done. Sure, we have Facebook to spread the word, Twitter to micro-blog, Linkedin to find talent, and Google+ to stash away for apocalyptic times. But truth be told, the majority of businesses aren’t using these...